What is a Fractional CMO?

Many small to mid sized companies cannot afford an executive-level CMO, and forget about affording an experienced one. According to Payscale.com, CMOs currently command over $170k per year on average.

Companies without a CMO often rely on an overwhelmed internal marketing manager and outsource the marketing tasks – usually in a haphazard or piecemeal fashion with no coherent strategy, no one desk where the buck stops. The result is a sloppy excecution and results that are very hard to track.

Enter Fractional CMO services, which allow small to mid sized businesses to reap the advantages of collaboration with top CMO talent, even if they can’t afford to keep one on salary.

Wondering what a Fractional CMO can do for your business?

A Fractional CMO is a CMO available for hire on retainer, which keeps your overhead down while you grow.

A good fractional CMO is every bit as qualified as a high-earning CMO of a major company. The difference is the fractional part, and it means just that – you only pay a fraction of the CMO’s typical salary.

As you may have guessed, you only get a fraction of the CMO’s time, but that is usually enough to steady the ship and focus marketing efforts in the right direction. For the time you have purchased from the fractional CMO, you have the full attention of an executive-level marketing specialist.

A fractional CMO can help build a unified marketing strategy that your team can execute, with supervision from the Outsourced Marketing Director, 10 or 20 hours per week may be more than enough.

A Fractional CMO can be long-term, but may only be needed for a specified period—three months, six months, one year, etc.—to get a marketing program up and running, iron out the kinks, and then hand over the CMO roles to an internal resource when ready.

Need help guiding your internal team or have gaps to fill in your marketing team? Reach out!